The Challenge
Szokolán Szerviz is an auto body and repair shop that required a unified brand identity. The goal was to reflect precision and professionalism both within the workshop and across their online presence.
Visual Identity
Developing a robust, trust-inspiring logo and color palette (using a red-black-gray contrast) to capture the dynamism of the automotive industry.
Offline Trust Building
Beyond the digital presence, we placed a strong emphasis on physical touchpoints. I designed a custom 20+4 page service logbook, which goes far beyond a standard administration diary. The booklet acts as a ‘survival kit’ for clients:
Quick-Diagnostic Tips: Educates users on the importance of preventive maintenance.
Brand Consistency: Custom oil-change stickers and business cards with QR codes ensure that the brand stays with the client long after the service.
Dashboard Icon Guide: Helps drivers identify the severity of warnings while on the road.
Digital Presence
A modern, mobile-optimized website where visitors can instantly learn about services and reach the workshop with a single click.
